The CFCNCA Contest rewards specific creative efforts that happen during the campaign season such as events, written materials and overall communications. It also provided peer recognition for those efforts during the Campaign Finale Event that took place on February 16, 2011.
Specifically, the CFCNCA recognizes the individuals, departments, reporting units and agencies that most effectively and creatively embodied the CFCNCA theme “The Compassion of Individuals. The Power of Community.”
Awards were judged in three categories based on the size of the goals set by each department or agency:
• The Small category is for a goal of $99,000 or less
• The Medium category is $100,000-499,000
• And the Large category is anything over half a million dollar
Check out the Finale presentation with examples of award winning materials.
And the winners are…
Best Poster or Display Award
This award recognizes the department, agency or unit that captured the energy of the campaign and used creative images and words to tell the CFCNCA story.
Air Force A-1 – Deputy Chief of Staff Manpower, Personnel and Services (SMALL)
Air Force A-1 knows that military folks thrive on a little “friendly” competition. Their CFCNCA poster capitalized on that competitive spirit by showing the contribution amounts for each group and strategically placing their poster directly outside the Commanding General’s office. Of course, everybody wanted their group to post the best numbers. As a result, Air Force A-1 raised more donations in the 2010 campaign than any other year and achieved 142% of their goal.
Federal Communications Commission Public Safety and Homeland Security Bureau (MEDIUM)
This agency won with a set of special “I Give Because” posters. The posters featured personal stories from FCC employees. Agency volunteers also put on their “green” thinking caps and printed fewer posters, but kept moving them around to different display points. Fresh stories greeted people in new locations, but the printing and paper costs dropped.
U.S. Air Force (LARGE)
The Air Force took the personal approach, too, with a display featuring photos of current active duty Air Force Airmen and their families. The display included a video loop of 2010 CFCNCA campaign videos that updated weekly. And where would the poster have the biggest impact? Right outside the office of the Honorable Michael B. Donley, Secretary of the Air Force and a fervent CFCNCA supporter who always likes to keep a close eye on the progress of the campaign. The display included a constant loop of 2010 CFCNCA campaign videos and changed each week to welcome senior administration staff as they arrived for meetings across the hall. For all who travel through the Pentagon “E” Ring, this display says that charitable giving through the CFCNCA is a central part of the Air Force culture.
Best Photography and Use of Images Award
This award recognizes outstanding use of original images to publicize the CFCNCA. Winners of this award use photography to tell the story about how dedicated employees and CFCNCA’s wonderful charities assisting people in need.
Farm Credit Administration (SMALL)
With an approach that echoed “Mister Roger’s Neighborhood,” the FCA filled its Neighborhood Trolley with photos of its campaign workers. FCA made the campaign about real people and helped employees remember their Keyworkers in a creative way. The extra recognition gave a nice pat on the back to the campaign volunteers for all their hard work, too.
Social Security Administration for the National Capital Area (MEDIUM)
The Social Security Administration made their “CF-SEE Us Unite for CFC” booklet come alive with many photos that showed employees and charity representatives at campaign events and fairs. CF-SEE-Us indeed! Their message was loud and clear!
Defense Intelligence Agency (LARGE)
DIA used playing card graphics of the Ace to King of Hearts to carry their theme, “Warm Hearts Brighten Lives.” DIA certainly created an award-winning hand for the CFCNCA this year. They had campaign volunteers wearing red to symbolize hearts and even the background sound of a beating heart at campaign events!
Best Campaign Writing or Publication Award
This award recognizes people or publications that have most successfully given readers an emotional connection with the campaign through continuing coverage, an essay, feature story, special edition or unique front page in print or online.
Human Resources Directorate, Office of the Administrative Assistant to the Secretary of the Air Force (SMALL)
The HR Directorate sent a series of emails that highlighted stories showing that CFCNCA supported charities have touched the lives of co-workers across every rank and level. One close-to-home story was that of Colonel Laura Hickman who lost her sister at a young age to leukemia. Today, Colonel Hickman donates her time and treasure to support others who are dealing with the disease and to fund research that will find a cure.
Naval Research Laboratory, Public Affairs Office (MEDIUM)
NRL used its bi-weekly newspaper, Labstracts, to carry the CFCNCA message. Each issue featured an article about an employee who had been touched in a personal way by one of the CFCNCA charities. Here’s just one story. Jessica Brown, a staff assistant in NRL’s Executive Directorate, rushed to the local hospital to give birth to her second child, Xavier. Before Jessica was able to hold him for the first time, the hospital transported this newborn to a CFCNCA-supported organization for emergency care. The experience changed Jessica. She says, “You never know when you will need help from one of these charities.” What better way to energize givers than by sharing how CFCNCA has benefited those who are working right beside us?
Administrative Assistant to the Secretary of the Army (LARGE)
This organization’s handbook for Campaign Managers sets the standard on making critical training information effective and easy to understand. Their magazine-quality publication first debuted in 2008 and it gets better every year. Now, a set of quick reference tabs and color- coded special sections guide users the exact information they need.
Best Website or Electronic Communications Award
This award recognizes the department, agency or unit that makes the most creative use of Internet or video tools to communicate the CFCNCA story.
Secretary of the Air Force Office of Public Affairs (SMALL)
“One Click Can Change a Life” was the theme for the Secretary of the Air Force. The Public Affairs division sent out visual progress reports in weekly emails that included PowerPoint slides tracking the progress of the campaign and keeping it visible. This smart use of online communications brought in funds to change many lives. They raised 123% of their goal before the end of the year.
U.S. Government Printing Office (MEDIUM)
GPO set a 2010 theme of “What does CFC Mean to You?” Then they shared answers to that question in many different ways. An electronic billboard called The Link served as a key tool to implement strategies, send our messages from opinion leaders and give tips about how to participate. Team effort throughout the campaign led them to increase their total pledges by $25,000 and their participation rate by 4%.
National Institutes of Health (LARGE)
NIH’s CFCNCA website was a community-wide effort. The web team from the National Institute of Mental Health maintained the site with contributions from writers, designers and CFCNCA volunteers throughout the NIH campus. Photo albums, video and audio clips from campaign events and a homepage thermometer to track progress toward the $2.3 million goal kept people engaged. And in case anyone forgot, there were e-mail reminders to keep awareness high. A cohesive look and strategic communications helped NIH surpass its goal by $400,000.
Best Special Event Award
This award goes to the most outstanding mid-campaign rally, volunteer involvement, day of caring, or other event that maintained momentum and kept employees informed.
Department of the Army, DCS G-8, Center for Army Analysis (SMALL)
The Center kicked off its CFCNCA for 2010 with a new version of fantasy football called “Fantasy Charity.” Employees chose charities from the Catalog of Caring to make up their Fantasy Charity teams. This process was a clever way to teach the pledge process and also got participants ready for “The Big Game” that followed. Coach (or Director) Vandiver delivered a pre-game pep speech before the kick-off. Teamwork pumped up the giving spirit and brought in 48% of their 2010 goal in only two weeks following the event.
Office of Naval Intelligence, Farragut Technical Analysis Center (MEDIUM)
This group hosted a mid-campaign CFC Pinewood Derby Race to complement the 2010 “CO-OPETITION” theme. Employees displayed and raced their Pinewood Derby cars, and fellow racers voted for their favorites in eight competition categories. The derby raised $436 for CFCNCA in just four hours.
U.S. Food and Drug Administration (LARGE)
This group led the way at the Food and Drug Administration with a cowboy theme and a mechanical bull for their kick-off event. Western attire was the dress of the day. Keyworkers and Managers donned bright bandannas to stand out in the crowd. Attendees enjoyed a low-cost chili lunch, and the extra chili went to a local food kitchen. The CFC Roundup roared out of the gate with pledges totaling $230,000 in the campaign’s first two weeks.
Best Overall Communications Program
This award recognizes organizations that used a variety of techniques to inform employees and motivate them to participate.
U.S. International Trade Commission (SMALL)
ITC proved that the old saying, “A picture is worth a thousand words,” is so true. They took photos of every Keyworker and made them center stage in their posters. Adding this personal touch to the campaign made a big difference. Co-workers stopped Keyworkers in the hallways and thanked them for their efforts. Because of the positive recognition, Keyworkers were eager to volunteer to help at fundraising events. That energy and willingness helped the Commission surpass its $96,000 goal.
Navy Federal Credit Union (MEDIUM)
Navy Federal held its entire campaign in the month of October. The communication strategy was short and intense. Messages and e-mails from the Navy Federal President, PA announcements, a special CFCNCA intranet page, banners, signs and prize raffles surrounded and inspired employees every day. It’s a smart strategy. The credit union raised 105% of goal with 34% participation this year.
Internal Revenue Service, Department of the Treasury (LARGE)
IRS used a two-part strategy. Part one focused on making sure that every employee had an opportunity to give, promoting and supporting philanthropy within the IRS and educating employees about CFCNCA and how to contribute. Part two, for Keyworkers and Coordinators, it was all about communication. Newsletters, emails from leaders, a CFCNCA intranet, and of course, posters, displays and flyers kept the volunteers active and engaged. The IRS heavily promoted the benefits and ease of payroll contributions, providing helpful links, instructions and statistics that connected a payroll contribution to the impact it could achieve. Payroll pledges reached 341 for a total of $266,000. IRS also put energy into promoting e-Giving and brought in big returns. Over 800 donors responded with $707,000 in electronic pledges.
Executive and Leadership Involvement Award
This award recognizes the department, agency or unit that best involved the head of the agency and senior leadership in campaign activities, events and communications.
Farm Credit Administration (SMALL)
CFCNCA leadership begins at the top. FCA Chairman and CEO, Leland A. Strom, took an active role in managing nominations for the Campaign Manager position. Mr. Strom personally reviewed the skills of each and chose the person to lead FCA’s campaign. He met with the COO and the Campaign Manager, offered funds to help with the kickoff and other events, and made a commitment to invest his own time and energy. Chairman Strom consistently demonstrated that he was willing to do whatever the CFCNCA Campaign Committee needed to support its endeavors.
U.S. Food and Drug Administration, Center for Drug Evaluation and Research (MEDIUM)
When the Center held its picnic and award event, “Dunk the Director” became the highlight of the campaign. Director Janet Woodcock and Deputy Director Douglas Throckmorton, both agreed to take a dip for the cause. They were joined by John Jenkins, Director of the Office of New Drugs; Jane Axelrad, Director of the Office of Regulatory Policy; Debbie Henderson, Director of the Office of Counter-Terrorism and Emergency; and Theresa Mullin, Director of the Office of Planning and Informatics. Lines of eager employees formed quickly. Everyone had a good laugh as they made their pledges. These leaders enthusiastically supported the campaign and were willing to get wet to prove it.
U.S. Department of Education, Office of Communications and Outreach (LARGE)
The Office of Communications and Outreach created a campaign that reflected the generous, self-effacing and fun-loving spirit of the U.S. Secretary of Education Arne Duncan. The staff enjoys a close working relationship with Secretary Duncan, and they made sure to involve him as a leader and spokesperson. By connecting the campaign to the Secretary’s personal leadership and mission, this team commanded the attention of the staff and generated significant, across-the-board participation throughout the Department.
Most Innovative Campaign Technique Award
This award goes to the department, agency or unit that developed creative and effective ways to engage people in the campaign.
Farm Credit Administration (SMALL)
This group began planning its 2010 campaign in early August. The “FCA Neighborhood” they created was a Mister Rogers themed kick-off event, complete with Mr. McFeely, Queen Sara Saturday and Mr. R himself. All the neighborhood regulars made an appearance to promote the importance of community and reaching out to help neighbors near and far.
Department of Housing & Urban Development (MEDIUM)
HUD kicked off its “Cruising for a Cause,” with Captain Emelda Kennerly, the Campaign Manager, at the helm. Secretary Shaun Donovan stepped in to serve as the Admiral of the day. He delivered an awe-inspiring speech that encouraged employees to volunteer, contribute and “get on board” the USS HUD’s voyage to success.
U.S. Department of Energy (LARGE)
This CFCNCA team adopted the theme, “Scoring a Touchdown in Giving.” The kick-off Tailgate Party included personalized DOE campaign football jerseys. A playoff competition challenged divisions within DOE to achieve a certain percentage of their goal and accumulate event points. This competitive system engaged Senior Coordinators and Keyworkers in the campaign and maintained the momentum as they went for the winning goal.
Hero of the Year Award
This award recognizes individuals who have stories of outstanding personal commitment to CFCNCA. They have touched the lives of many people in this campaign and beyond.
Mary C. Schoen, Department of the Treasury Financial Management Service (CIVILIAN)
Ms. Schoen has organized annual silent auctions for CFCNCA that raised a total of $36,000 over the last ten years. She shares her trade secrets generously to help others in her agency match her success. In addition to managing the campaign, Ms. Schoen also volunteers many hours of service to organizations that develop the potential of women and offer support to homeless families and single adults. Ms. Schoen models for all of us how a dedicated public servant can make a difference by giving of herself in her career and her community.
Laura Burke & Linda Toki (CIVILIAN)
Under Ms. Burke’s leadership as campaign manager, the Farm Credit Administration and the Farm Credit System Insurance Company surpassed their goal one month before the campaign ended. Not only did Ms. Burke inspire her co-workers with her ideas and organizations, but she also rolled up her sleeves and baked hundreds of cookies and muffins, distributed candy and created a Spare Change Drive that raised more than $800 towards the goal.
Ms. Toki has been a graphic designer for the campaign since 1991, delivering award-winning designs year after year and ensuring the campaigns creative success. In 2010, she worked with other designers at the agencies to create the stunning Mr. Roger’s set for the kickoff event. Due to the efforts of these heroes, FSA and FCSIC consistently have the highest employee participation in the national capital area.
Petty Officer First Class Justin Osborne, Office of the Chief Naval Operations (UNIFORMED MILITARY)
Petty Officer Osborne had a $4,134 fundraising goal to meet this year. He diligently made contact with every member of his team and then stayed in touch to answer questions and keep the campaign top of mind. All 19 members of his group responded, and together they raised a total of more than $9,200. This is 223% above the original goal! In addition to his work for CFCNCA, Petty Officer Osborne has invested countless hours advocating for military families around the world who have dependents with mental or physical disabilities. Petty Officer Osborne’s commitment to duty and unselfish devotion to serve others is heroic.
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