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| The United States Postal Service Headquarters incorporated the 2009 theme graphics on to the poster announcing their kickoff event |
The Combined Federal Campaign of the National Capital Area's (CFCNCA) 2009 theme is:
The Compassion of Individuals. The Power of Community.
The theme promotes the individual choice of donors to support personally relevant causes, while emphasizing the benefit of participation in a collective effort. It offers ways to highlight the extensive number of diverse charities supported by the CFC and promotes the generosity and strength of the Federal workforce. And thanks to the numerous marketing resources created to reinforce this message, it offers Federal agencies and departments a wide-range of opportunities to market their campaigns.
From customizable items such as
• Posters,
• Campaign cards
• Graphical banners,
• Artwork
• Graphics
CFCNCA volunteers are finding an abundant array of tools to promote their campaign this year.
Please take a look at some of the examples of how other Federal agencies are incorporating the theme's collateral elements into their campaigns and hopefully you will be able to unlock some of your own creative genius when it comes to marketing your 2009 CFC campaign.
FARM CREDIT ADMINISTRATION
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| FCA used a group shots of their employees in a poster for their kickoff |
FCA Keyworkers are highlighted on a poster that keeps in style with the CFCNCA posters |
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| In keeping with the 2009 campaign theme, FCA keyworkers wear shirts that spell out C-O-M-M-U-N-I-T-Y |
The theme logo was surrounded by theme colored cupcakes |
Department of Energy
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| The Department of Energy incorporated the theme on to a poster advertising their CFC kickoff |
For a kickoff flyer they used both the theme logo and the "Donor Sticker" logo |
United States Postal Service Headquarters
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| USPS Headquarters used television monitors to project the graphics at their kickoff |
Even the name tags at the USPS Headquarters event incorporated the theme |
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| The USPS Headquarters Halloween bake sale poster |
The USPS Headquarters silent auction poster |
The Department of Education
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| The Department of Education has a CFCNCA banner in front of their main enterance |
| The Office of Personnel Management |
Health and Human Services |
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| OPM used the color square graphics for their kickoff poster |
HHS used the theme logo as screen dress for their event |
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