The Combined Federal Campaign of the National Capital Area is pleased to announce the winners of the campaign contest which honors the people, events, written materials and overall communications that most effectively and creatively embody our theme "The Compassion of Individuals. The Power of Community."
The awards are broken down into three categories based on the goals you set for your department or agency:
- The Small category is for a goal of $99,000 or less
- The Medium category is $100,000-499,000
- The Large category is anything over half a million dollars.
BEST POSTER
Recognizes the department, agency or unit that captured the energy of the campaign and used creative images and words to tell the CFCNCA story.
Small Category (Tie)
| The U.S. Air Force, 89th Airlift Wing |
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| Pictured: LFCC Chair Linda Washington, MSgt Timothy Molock, LFCC member William Boyd |
The U.S. Air Force, 89th Airlift Wing received this award for its goal board. Using a graphic of their own winged logo instead of the traditional thermometer, the logo filled in with color as donations came in. The goal board held a prominent position outside the headquarters building, illuminated at night for all to see.
| The U.S. Department of Agriculture |
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Pictured: LFCC Chair Linda Washington, Winona Lake-Scott, Susan McCarthy, Lavinia Panzio, Sequana Anderson
and LFCC member William Boyd
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The U.S. Department of Agriculture produced over-sized posters to promote its bake sale and draw people in to visit with CFC charities. The posters were on display at the two main USDA buildings on the National Mall and became an effective new way to reach employees.
Medium Category
| The Department of Health and Human Services/SAMHSA |
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| Pictured: LFCC Chair Linda Washington, Jose Berma from SAMSHA and LFCC member William Boyd |
The Department of Health and Human Services/SAMHSA advertised its "Spare a Dime" musical fundraiser with a Depression era poster of a street musician playing a guitar. Along with each poster, an open guitar case encouraged small change contributions that also went to the CFCNCA.
Large Category (Tie)
| The Defense Intelligence Agency |
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| Pictured: LFCC Chair Linda Washington, Mabel Torres and LFCC member William Boyd |
The Defense Intelligence Agency created a 6' x 10' "Compassion" mural that was a calendar, contact list and inspiration all rolled into one.
| The Internal Revenue Service |
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Pictured: LFCC Chair Linda Washington, the Internal Revenue Service's Fred Wade, Beth Kaspryck
and Mary Vining and LFCC member William Boyd |
The Internal Revenue Service built a grand 10' x 30' calendar to advertise the many activities in their campaign. This colorful reminder greeted employees outside the cafeteria and was full of opportunities to contribute.
BEST PHOTOGRAPHY AND USE OF IMAGES
Recognizes outstanding use of original images to publicize the CFCNCA and to show how employees become involved in voluntary activities and how CFC-supported charities assist people in need.
Small Category
| Farm Credit Administration |
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Pictured: LFCC Chair Linda Washington, Damien Hill, Cassandra Sutton, Joan Dec, Linda Toki
and LFCC member William Boyd |
The Farm Credit Administration took an aerial photo of FCA employees to capture the concept of community. They then cut the photo into large puzzle pieces that employees reconstructed to build a "Powerful Community of Compassion."
Medium Category (Tie)
The Department of Health and Human Services/Center for Disease
Control/National Center for Health Statistics |
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Pictured: LFCC Chair Linda Washington, Corey Slavitt, Megan Cox, Debbie Jackson and
LFCC member William Boyd |
The Department of Health and Human Services/Center for Disease Control/National Center for Health Statistics knows that people love pictures, especially when those pictures are of people they know. The Center chronicled campaign activities with many photos featured on emails and the CFCNCA intranet site. The photos proved a popular attraction and increased site traffic. NCHS reached 117% of its goal and a 60% participation level.
| Department of Treasury - Comptroller of the Currency |
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Pictured (From L to R): LFCC Chair Linda Washington, Ron White, David Douglas, Debbie Hames,
Natalia Razavi, Cassandra Harkless and LFCC member William Boyd |
The team at the Department of Treasury - Comptroller of the Currency memorialized their efforts through a series of snapshots taken throughout the entire campaign season. These photos were set to music and displayed through a one-of-a-kind slide show at their closing event.
Large Category
| Defense Intelligence Agency |
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| Pictured: LFCC Chair Linda Washington, SrA Jacklyn McDonald and LFCC member William Boyd |
The Defense Intelligence Agency used photography to highlight the agency's military roots as well as its theme of compassion. Staff received photos from the campaign kickoff in small commemorative binders.
BEST CAMPAIGN WRITING OR PUBLICATION
Recognizes people or publications that have most successfully given readers an emotional connection with the campaign through continuing coverage, an essay, feature story, special edition or unique front page in print or online.
Small Category
| The U.S. Army/ACSIM/IMCOM |
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Pictured: LFCC Chair Linda Washington, Andre Butler, Barbara Edmonson and LFCC
member William Boyd |
The U.S. Army/ACSIM/IMCOM provided articles on the campaign for the Fort Meyer Pentagram, with a weekly feature that told the personal story of a specific CFCNCA donor and his or her reasons for giving.
Medium Category
| The Naval Research Laboratory |
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Pictured: LFCC Chair Linda Washington, Denise Stewart, Amanda Bowie and LFCC
member William Boyd |
The Naval Research Laboratory published many CFCNCA articles in Labstracts, their bi-weekly newspaper. The articles highlighted personal stories of employees and the impact that the campaign has had on their lives as well as reminders that kept campaign events top of mind.
Large Category
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The U.S. Army (Office of the Administrative Assistant to the Secretary of
the Army, Resources and Programs Agency)
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Pictured: LFCC Chair Linda Washington, Kathleen Carroll, Caroline Holman, Thomas Rogers and
LFCC member William Boyd |
The U.S. Army (Office of the Administrative Assistant to the Secretary of the Army, Resources and Programs Agency) developed a magazine quality guide for its campaign managers over the last two years. This publication replaced a cumbersome 3-ring binder filled with loosely organized copies of handouts and campaign information.
BEST WEBSITE OR ELECTRONIC COMMUNICATIONS
The department, agency or unit that makes the most creative use of Internet or video tools to communicate the CFCNCA story
Small Category
| The Department of Health and Human Services/Indian Health Services |
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Campaign volunteers in the Department of Health and Human Services/Indian Health Services came up with a fun idea to get the CFCNCA message out to their fellow employees through humor and music. Their videos featured several IHS Keyworkers and employees as actors. The videos created a jump in contributions after each showing at monthly staff meetings.
Medium Category
| The Office of Personnel Management |
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The Office of Personnel Management developed an extensive electronic messaging strategy for the campaign that included a blog and webcast from Director John Berry, an intranet website, email blasts, an electronic events calendar and message board. Perhaps the highlight was the daily bingo drawing broadcast aired on the OPM TRB television circuit.
Large Category (Tie)
| The National Institutes for Health/Center for Information Technology |
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| Pictured: LFCC Chair Linda Washington, Robin Gales, Kevin Sullivan and LFCC member William Boyd |
The National Institutes for Health/Center for Information Technology created a website to answer all the questions donors and volunteers had about the campaign. Each week the site spotlighted a different CFCNCA charity and showed the real results that their contributions bring to people in need.
| The Library of Congress |
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Pictured: LFCC Chair Linda Washington, Michelle Barnes, Ralphael Small, Jim Cannady,
Audrey Fisher, M-J Oboroceanu and LFCC member William Boyd |
The Library of Congress dedicated space on its intranet site solely for the CFCNCA. During the campaign, they launched the site to share key information and up-to-date donation totals. Large TV screens outside the agency's cafeteria ran coverage of campaign-related events and President Obama's public service announcement. The Public Affairs Office also sent a series of agency-wide emails reminding employees about the campaign.
BEST SPECIAL EVENT
Goes to the most outstanding mid-campaign rally, volunteer involvement, day of caring, or other event that maintained momentum and kept employees informed.
Small Category
| The Department of Health and Human Services/Administration on Aging |
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The Department of Health and Human Services/Administration on Aging offered a Wii bowling tournament. The event also sold virtual bowling shoes, root beer and snacks to raise extra funds for the campaign.
Medium Category
| The Office of Personnel Management |
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The Office of Personnel Management conducted a "Recognizing the Compassion and Power of the Dream" event to commemorate the legacy of Dr. Martin Luther King, Jr. and raised funds for the campaign through a Dream Maker's Challenge. The program connected the campaign with the growing tradition of observing the Martin Luther King Holiday as a day of service, and encouraged employees to volunteer time with CFCNCA charities.
Large Category
| The Internal Revenue Service |
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Pictured: LFCC Chair Linda Washington, Fred Wade, Mary Vining, Elizabeth Kasprzyk, Erica Cooper,
Jovanna Andrews and LFCC member William Boyd |
The Internal Revenue Service for their Thrill the World event. IRS used this event to break the Guinness World Record for the Largest Simultaneous Dance with Michael Jackson's "Thriller" as an opportunity to raise funds for a variety of charities through the CFCNCA, and to have fun. On October 24, people of all walks of life came together to dance in Freedom Plaza.
BEST OVERALL COMMUNICATIONS PROGAM
Recognizes the organization that used multiple techniques to inform, motivate and move employees to participate.
Small Category
| The Farm Credit Administration |
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Pictured: LFCC Chair Linda Washington, Linda Toki, Cassandra Sutton, Damien Hill and
LFCC member William Boyd |
The Farm Credit Administration used newsletter articles, email news flashes, and voicemails from FCA Board members as the corner puzzle pieces of their campaign. These communication techniques helped to achieve an 84 percent agency participation rate, as well as reaching almost 120 percent of their target goal.
Medium Category
| The Navy Federal Credit Union |
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The Navy Federal Credit Union kept busy all season using strategies such as a personal message from the Navy Federal President, EmployeeGrams on the electronic bulletin board, public address announcements, ads on the intranet homepage, "Donating to CFC Makes Cents" (spelled c-e-n-t-s) buttons worn by the cafeteria staff and similar stickers placed on vending machines, and a dedicated CFCNCA intranet site.
Large Category
| The U.S. Patent and Trademark Office |
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The U.S. Patent and Trademark Office has thousands of employees who work from home or come into the office only once a week. They used instant messages, a blog by their Director, a CFCNCA section on their intranet, electronic and paper e-Pledge cards, flyers and posters to reach employees at kitchens and conference tables everywhere.
BEST EXECUTIVE AND LEADERSHIP INVOLVEMENT
Recognizes the department, agency or unit that best involved the head of the agency and senior leadership in campaign activities, events and communications.
Small Category
| The Special Inspector General for the Troubled Asset Relief Program |
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The Special Inspector General for the Troubled Asset Relief Program, Neil Barofsky, used his enthusiasm for the CFCNCA, his personal presence and participation in every campaign event, and his outspoken support at every new employee swearing in ceremony to help the agency exceed its giving goal.
Medium Category
| The U.S. Department of Housing and Urban Development |
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The U.S. Department of Housing and Urban Development had a leadership team that made a collective effort to assist the department in reaching its overall goals. They created a "Housing Action Team" to implement CFCNCA initiatives, held weekly meetings with coordinators and Keyworkers and physically walked around to each office encouraging employees to learn about the campaign.
Large Category
| The Department of Health and Human Services/CDC/NCHS |
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Pictured: LFCC Chair Linda Washington, Lillian Ingster, Julia Kowaleski and LFCC
member William Boyd |
The Department of Health and Human Services/CDC/NCHS won for the enthusiastic involvement of its director, Dr. Edward Sondik. He formed a CFCNCA executive committee and actively attended every single meeting. He contacted senior staff across HHS many times by phone and email urging them start their campaigns and support their CFCNCA volunteers. Dr. Sondik also actively participated in Secretary Sebelius' kickoff event.
MOST INNOVATIVE CAMPAIGN TECHNIQUE
This goes to the department, agency or unit that developed creative and effective ways to engage people in the campaign.
Small Category
| The Farm Credit Administration |
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Pictured: LFCC Chair Linda Washington, Damien Hill, Linda Toki, Cassandra Sutton, Joan Dec
and LFCC member William Boyd |
The Farm Credit Administration for its puzzle made from a photograph of employees described earlier in the Best Photography category. Volunteers also used internal "news flashes" with colorful graphics as well as articles in the FCA newsletter to promote their kickoff and other campaign events. FCA also held a one-mile "Race for the CFC" and offered desserts to employees during lunchtime as a thank you for helping surpass their goal.
Medium Category
| Peace Corps |
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Pictured (L to R): LFCC Chair Linda Washington, Rob Gray, Alexa Catsambis, Steve Gill, Barbi Broadus,
Wade Sorenson, Monica Suber, Praya Snipe, Eric Goldman and LFCC member William Boyd |
The Peace Corps kicked off its campaign with a Homecoming event that tied together nicely with their internal campaign theme, "Bring it Home." They had cheerleaders and football players and the emcee was the Peace Corps Chief of Staff acting as a football coach. Staff members grouped together for a cheering competition on each floor. The floor that cheered the loudest won passes for a week at a health club. The rousing atmosphere set the tone for a spirited campaign.
Large Category
| The Department of Transportation |
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The Department of Transportation put employees in the Employee Express Lane of Giving and encouraged them to get on the CFC Freeway of Love. The events included an unforgettable performance by the "Dots," and our own Linda Washington singing the CFCNCA version of the Aretha Franklin's "Freeway of Love." An online broadcast featured Secretary LaHood making his personal pledge. Employees received multiple emails with links to Employee Express and their own campaign intranet site. They increased the number of EEX donations by 345%!
HERO OF THE YEAR
Recognizes individuals who have made an outstanding personal commitment to the 2009 CFCNCA campaign and in doing so touched the lives of many people.
Hero of the Year, Civilian
| Janet Weiner, Environmental Protection Agency |
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| Pictured: LFCC Chair Linda Washington, Janet Weiner and LFCC member William Boyd |
Janet Weiner of the Environmental Protection Agency receives The Civilian Award. Janet has shown an exceptional commitment to the CFCNCA as a Federal worker and devoted literally thousands of hours on behalf of local and national charitable organizations. Under her leadership as Campaign Director, the EPA raised $1,165,000. More than 400 volunteers participated in one of the most active and talked about EPA Campaigns in recent memory. Her team hosted more than 50 different special events. She sent weekly notes to her volunteers, blast emails to the entire EPA staff, and launched a very informative EPA Intranet site entitled "CFC @ EPA." Janet's efforts resulted in an extraordinarily successful EPA Campaign in 2009. For these reasons, she is a CFCNCA Hero.
Heroes of the Year, Civilian Military
| Mary Lou Bogden and Tamera Jordan |
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Pictured: LFCC Chair Linda Washington, Mary Lou Bogden, Tamera Jordan and LFCC member
William Boyd |
Mary Lou Bogden and Tamera Jordan for their work as Campaign Managers of the U.S. Air Force's CFCNCA in 2009. They were the keystones in achieving 117% of their goal, over $2.1 million. In fact they reached the goal in only 31 working days! Mary Lou and Tammy developed a Keyworker training package for over 400 volunteers and organized 30 one-hour training sessions. They worked closely with senior leadership and led numerous promotional events with equal ease. For their performance as distinguished leaders and expert and effective organizers, we honor them as CFCNCA Heroes.
Hero of the Year, Military
| CTT1 Katrezia White |
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| Pictured: LFCC Chair Linda Washington, CTT1 Katrezia White and LFCC member William Boyd |
CTT1 Katrezia White from the Office of Naval Intelligence. Petty Officer White joined the CFCNCA as the Command Representative for Farragut Technical Analysis Center late in the season but quickly took control and transformed it into one of the strongest, most consistently run campaigns at ONI. With her leadership, the campaign exceeded its goal by 26%. She built relationships with senior leadership, Keyworkers and colleagues through careful, consistent communication strategies. From a Chili Cook off to weekly raffles, Petty Officer White took an enthusiastic and creative leadership role. She truly encompasses the spirit of giving and has been an inspiration to her center and the ONI as a whole. For this reason, Katrezia White is a 2009 CFCNCA Hero.
Hero of the Year, U.S. Postal Service
| Toni J. Cook |
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| Pictured: LFCC Chair Linda Washington, Toni Cook and LFCC member William Boyd |
As the USPS Campaign Manager, Toni Cook was a nonstop worker. Her personal touch on every campaign event ensured that the kickoff, charity fairs, auctions, a variety show and many other efforts were fun, well organized and successful. She cultivated an atmosphere of caring throughout the organization and built strong relationships with her Keyworkers. Toni took the time to develop a training tool to assist her staff with completing pledge forms and carriers. Her diligent fundraising up to the last hour makes her a 2009 CFCNCA Hero.
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