Highlights:
- Various film decorations (film reels, posters of famous movies, etc...)
- Popcorn that had CFCNCA tent cards affixed the bags were handed out
- Speakers were introduced and then proceeded down a red carpet to the podium
- Executive leadership involvement that featured the Administration's chair signing an over-sized pledge form
- The campaign film was shown in two separate rooms that had been set-up "theatre-style" to replicate a movie theater. Farm Credit Administration employees acted as ushers and escorted people to their seats
- A large charity fair
- Volunteers wore bright red vests in order to appear as movie theater employee
The Farm Credit Administration held a kickoff that incorporated a movie premier theme. The campaign film was shown in two different rooms they were made to look like mini-theaters. Popcorn and other movie-related treats were handed out as part of the campaign rally. The event's highlight was the Administration's Chair Nancy Pellet walking down a red carpet to the podium. She addressed the audience and then signed an over-sized pledge form marking the official start of their CFC campaign.