2008 Communications Contest

In 2008 the Defense Intelligence Agency (DIA) won in three categories (Best Poster/Display, Best Website and Best Photography and Use of Images).  They developed a unique theme where they imagined their CFC participants as a community of caring people, and drawing on the globe in their DIA shield, created Smallworld DIA, a Global Community with a Big Heart. Smallworld was a little town in a parallel universe, and each time a DIA employee submitted a CFC pledge, the population of Smallworld increased. The theme was an ideal allegory for DIA and supported their top campaign priority for 2008, increasing CFC participation.

Some of the marketing ideas they created included:

• A 20- by 8-foot Photograph Display with enlarged pictures of CFC events and DIA employees doing charity work.
• CFC Heroes a DIA-produced video looped on a flat-screen showing testimonials from three employees.
• "Burma Shave Signs". These were consecutive red-and-white signs with rhyming CFC messages. The last sign always said Support CFC - Hurricane Gustav was soakin'/And Hurricane Ike was smokin'/But be not dismayed/Our commitment is made/The CFC coffers we're stokin'/Support CFC. The signs changed every 10 days.
• A Talking-Head display which had a mannequin (Claire Voyant) reading a crystal ball. Inside the ball a series of talking heads mysteriously spread CFC messages.
• The World's Largest CFC Poster.  A massive floor-to-ceiling mural that was 30-yards wide and 30-feet tall. Their inspiration was to add comic-style dialogue balloons that get people in the mural talking about CFC.

A 2008 volunteer judge looks over an entry	Judges reviewed over 200 entries in last year's contest

2008 Communications Contest Winners

Best Poster
Small Agency (tie)
Defense Security Service
HHS Indian Health Service

Medium Agency
The Uniformed Services University of the Health Sciences

Large Agency
Defense Intelligence Agency

Best Photography and Use of Images
Small Agency (tie)
Office of the Deputy Chief of Staff/Department of the Army G-8
Farm Credit Administration

Medium Agency
Comptroller of the Currency - Communications Division

Large Agency
Defense Intelligence Agency

Campaign Writing or Publication Award
Small Agency
Air Force Office of Special Investigation

Medium Agency
Washington Headquarters Services

Large Agency
Department of the Treasury Departmental Office

Star of the Year
Civilian
Edward Gingold Federal - Energy Regulatory Commission

DoD Civilian
Andria D. Post - Naval Sea Systems Command

DoD Uniformed (tie)
Lt. Col Barb Heinlein - Office of the Secretary of Defense
Master Sergeant Bowie-Hendricks - Department of the Air Force

Postal Service
James Sloan - U.S. Postal Service

Best Website or Electronic Communication

Small Agency
National Agriculture Library's Information Systems Division

Medium Agency
Washington Headquarters Services

Large Agency
Defense Intelligence Agency

Most Innovative Campaign Technique
Small Agency
Farm Credit Administration

Medium Agency (tie)
The Uniformed Services University of the Health Science
Government Printing Office

Large Agency (tie)
United States Patent and Trademark Office
Office of the Assistant Secretary for Administration, DOT

Best Special Event
Small Agency
National Agricultural Library

Medium Agency
National Center for Health and Statistics, CDC

Large Agency
Department of the Treasury Departmental Offices

Executive and Leadership Involvement
Small Agency
Defense Advanced Research Projects Agency

Medium Agency
Bureay of Alcohol, Tobacco, Firearms and Explosives

Large Agency
Science and Technology Directorate, DHS

 
Best Overall Communications Program
Small Agency (tie)
Department of Defense Education Activity
Farm Credit Administration

Medium
National Center for Health Statistics, CDC

Large
National Cancer Institutes, NIH